Currently in the trenches starting a new company, Rebecca Posten, CEO of PrevaLeaf, describes the reality - in real time - of being an entrepreneur with a unique personal care products company. She will describe the journey of starting with an initial proprietary technology to the creation of a brand family of natural, innovation products to help women throughout their lives. She will explain how her team uses Lean Start-Up principles to be flexible, to thoughtfully test the market with MVP’s (Minimal Viable Products), and to “pivot” along the way. With their focus on Lean methodologies, she will explain how they have efficiently used capital and established strong partnerships - including equity based partnerships - with suppliers.