Meaningful business comes from meaningful relationships. But how are meaningful relationships really created, and what is it that really needs to be managed? Mike Muhney, the Co-Founder & Co-Inventor of ACT!, the product that originally created the entire Relationship Management software category in 1987 and to date has sold over 10 million copies worldwide to PC users, dispels the notion of thinking that any type of relationship can really be managed, regardless of whether it is personal or business. Further, despite today's CRM multi-billion dollar annual industry attributing ACT! as the pioneer and creator, he pokes at the inherent shortcomings of CRM systems. Today's mobile and multi-device user has demands and needs that encompass more than CRM systems can provide, all the while avoiding the illusions of relationships so easily crafted by social media. This will be a no-holds-barred look at the state of relationships today and what it takes to distinguish oneself and win.