Every person is filled with innovative ideas but what does it actually take to make an idea reality? With only 3% of all unique ideas completing the patent submission process, and only 1% actually hitting the market for longer than a year, learn the techniques to help put your ideas in the hands of the consumer. Natalie Levi, owner of POJJO Inc, will discuss the real path of a visionary a.k.a. entrepreneur. Five years ago, her daughter got burnt by a flat iron and she discovered a need for way to manage hot women hair tools in the bathroom, 5 years later she has an entire line of patent pending bathroom organization systems that bring salon luxury to the home. With her products going into new homes throughout the states, and available via various distribution outlets like Home Depot, Natalie will share the lessons learned on her journey. Learn about the many issues beside a brilliant idea that will define whether or not your product will make it to the hands of consumers.