The Unbreakable Rules of Marketing: 9 1/2 ways to get people to love you. How to think "strategy" before tactics. Socks before shoes. Cathey Armillas and Connie Pheiff will provide you with 3 1/2 rules... to unbreakable marketing. Rule #1: Be Consistent ~ consistency beats ability. Rule #3: Being Creative ~ be creative or die. Rule #5: Have a simple, clear, and emotional message ~ the medium is not your message. Cathey will share her insider tips on how to get a TED talk, ...