Yes it can. br Meet David, Marcos and John: Serious Bankers Who Believe Banking Should Have a Seriously Social Conscience. br Values-based banking is a growing, viable alternative to the current banking system. Also known as ethical, regenerative, just or sustainable banking, values-based banking puts people before profit, and puts banking back in service of the communities and organisations that make it possible. br The approach is practiced by a growing number of banks and banking cooperatives worldwide. They have diverse business models but one common banking model that commits to using all of their resources, people and capital to create positive economic, social and environmental impact. This is different! br Find out about the growing, global, movement, and the people and passion behind it. Building Banking on Values airs live on Thursdays at 3 PM Pacific Time (VoiceAmerica Business channel).