As South Africa continues to battle the worst drought in over thirty years, there is a collective effort from corporate, civil society and ordinary citizens to address the challenge. Coca-Cola Beverages SA and Consumer Good company Unilever have thrown their weight behind governments' efforts to reduce water consumption in the country. The water conservation and efficiency awareness campaign, #WaterSmartNation will coincide with National Water Week from the 17th next month. Shobna Persadh, Corporate Affairs and Sustainable Business Director at Unilever South Africa is adamant that this initiative will be effective..