Your favorite product just announced something new and you’re upset. Why didn’t they tell you about it ahead of time? Why didn’t they ask for your feedback? How does a launch work?

SHOW: 768

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SHOW NOTES:

WHY DID THEY ANNOUNCE IT NOW?

• What is being announced?
• How impactful is the announcement? (private, public markets, partnerships)
• How strategic is the announcement?
• Why didn’t they give anybody a heads-up?

WHAT HAPPENS BEHIND THE SCENES? WHAT ARE THE OPTIONS & ALTERNATIVES?

• Who (or what groups) are involved with an announcement?
• Who is trusted and not trusted? What rules or guidelines are in place?
• How does the media involvement work?
• What if you leak it ahead of time to gauge feedback and reactions?
• What if you screw it up?
• Can you walk it back or change it?

FEEDBACK?

• Email: show at the cloudcast dot net
• Twitter: @thecloudcastnet