The thing about these answers like: 

"We do cybersecurity solutions" 

"We are devoping this app that does ..."

is that YOU are the centre/hero of the story.- which kills the potential of the conversation.  

Your audience see themselves as the hero of their own story and heroes dont need other heroes. They need guides.  In your answer frame yourself as the guide and watch the conversation evolve into an exciting flow.  

1) Outline their pain. Show you're the right guide for them.  

2) Clear solution. Show them this guide has a path. 

3) Result. Get them excited about walking the path by reminding them of the destination.  

E.g. Most businesses (pain & problem) waste resources and risk fraud on reactive, man-monitored systems. So at our company we (solution) automate and digitalise their security systems so that they spend less time focussing on the mundane and more time on what's important.  

If you'd like some help applying this to your specific context, why don't we have a chat?  

https://go.oncehub.com/AlaraVural