It’s easy to set up an account on Google Analytics. All you need to do is install a plugin to your website that puts your Google Analytics ID, and you’re done, right? That's what most of us are doing wrong. In our episode of Rocketpod, our guest, Jeff Sauer sheds light upon the most common mistakes marketers make while setting up and collecting data on Google Analytics. Founder of Data Driven U and a firm believer in data-driven marketing, Jeff is also responsible for creating a world-class marketing curriculum for top universities. He is one of the top 25 influential PPC Experts in the world.

Read more here - https://www.linkedin.com/pulse/how-startups-can-achieve-more-google-analytics-krishna-bora/