CONCEPT – combine a few tools together to get a “better” result than usual (i.e. process to make an outline, process to speak out a book including hardware, process to get the book transcribed, process to publish the book) – free tools if possible, or included ones (very few prerequisites) – get to the endgame (published book) as fast as possible

CASE STUDIES – magic software: Video Sales Tactics personalized button and headline, WP Import with searchable articles – library: Graphic Dashboard, Profit Dashboard – process: Make a Product, Income Machine, Dropship CEO (templates and repeatable step by step process)

LESSONS – there’s a balance between speed, understanding and power: go mostly for speed – some people are buying just to see it’s possible, others are buying to do it once and farm it out later – most students will procrastinate or disregard rules, so repetition is important: checklists, challenges, and recaps