The Offer – all your products, weekly 1-hour meeting (same day of the week, same time every week) – show up on time: if they miss that meeting with no advance notice, there’s no rescheduling – recurring GoToWebinar and recurring Google Calendar How to Fill It Up – offline seminar, speaking gig, application process: find out if they’re already making money and have a list – have the button in place and a web page listing exactly what they’ll get (a list of all your products plus the weekly meeting) – free 20-minute coaching call bonus with your products, to see if they’re a good fit (i.e. some people only needed four sessions or 1 month with us) Weekly Meeting – every Tuesday at 2PM Eastern, for example: send a reminder email that morning that you’re meeting – they provide a list of things that got them “stuck” that week – I used to record the session and make them commit to four tasks at the end of each meeting, but they don’t need it anymore