This is the second founder interview from Jane’s new book, The UI Audit. Today Rob Walling, the founder of Drip, shares their story of finding the desired product-market fit. By positioning Drip as an email marketing automation tool they were able to reduce churn, rapidly grow the customer base, and gain a clear vision of new features. If you enjoyed the interview, you're welcome to get your copy of the book here while the launch discount is still active.

Show Notes * HitTail * Software by Rob * MicroConf * Startups for the Rest of Us * Rob's and Derrick's audio documentary on building Drip: startupstoriespodcast.com * Rob Walling on Twitter: @robwalling * Drip's website: getdrip.com