Jobs where your make a living satisfying the needs of the general public are very challenging. Why? Everyone in the general public is unique! On this episode of The Sales Lab, Dave Mitchell, founder of The Leadership Difference and author of the best-selling book “The Power of Understanding People”, covers the importance of understanding your customer’s unique needs and how to respond to them. Dave covers four basic communication styles you may encounter, and explains how understanding people is the key to increased sales, enhanced organizational performance, and strong relationships.