Introduction: How the Persuasion Hitman Was Born. Rule #2: Do everything in your power to get the highest Average Order Value possible on every purchase - My Second Sale: The World's Most Profitable Lemonade Stand. Rule #3: Time and money are not related - My Third Sale: How I Got Paid $50 an Hour to Watch TV When I Was 12 Years Old. Rule #4: If the price you’re charging doesn’t make you a little uncomfortable, you’re not charging enough - A Short Story to Prove Time and Money Are Not Related, $5k in 30 Seconds. Rule #5: You’re Always Selling a Feeling - How to use the 8 Core Emotions to get People to Cry and Buy. Rule #6: Do the Math - How I Became the Top Salesman in the Office in Just 2 Weeks. Rule #7: Learn how to combine short term cash flow with long-term recurring (or at least predictable) revenue - The Secret to Turning One Sale into Countless Sales. Rule #8: The * line of any sales message is the most important - The One Sentence That Can Make or Break Any Sales Message. Rule #9: Use the language your prospects use - My Not-So-Secret Sales Weapon. Rule #10: Identify your “ moment.” - How to use Unpredictability to Create Predictable Sales. Rule #11: Sell Them What They . Give Them What They - Two Sentences to Live or Die By as a Salesperson. Rule #12: Tell the stories that you the most - The Most Profitable Story You'll Ever Tell. Rule #13: You have to read the book to see this rule Conclusion: Recap of the Rules and a Final Mission. Epilogue: What's next?