Should we be tracking all our customers to the Nth degree, finding out every little detail about them or should we be a bit more ethical in our approach?

In this episode I'm chatting with Kristin Zhivago, founder of Zhivago Partners and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Kristin explains how we can be a little more ethical with our marketing efforts and how asking the right questions can get us better answers.

You can find Kristin on the Zhivago Partners website and on LinkedIn.

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