It's a rare company that isn't working to create a great customer experience (CX), which is "the product of an interaction between an organization and a customer over the duration of their relationship" (according to Wikipedia). In this episode of Circle of Fellows, IABC Fellows George McGrath, Jim Shaffer, and Brad Whitworth join moderator (and Fellow) Shel Holtz for a discussion about the various ways organizational communicators can support their companies' CX efforts.
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The post Circle of Fellows #8: The Customer Experience appeared first on FIR Podcast Network.