In this episode of the DrMarketingTips Show, hosts Jennifer and Corey break down a powerful but underused marketing strategy for medical practices: lead magnets.

Whether you’re trying to attract new patients, boost conversion rates, or grow your email list, the right downloadable or interactive tool can make all the difference. But what actually works in 2025—and what’s just taking up space on your site?

Jennifer and Corey share their go-to lead magnet strategies, including examples like interactive quizzes, checklists, guides, and downloadable PDFs. Plus, they discuss how to tailor these tools by specialty, how to measure their performance, and why self-qualification is becoming one of the most important trends in healthcare marketing.

Tune in to Discover:

• What a lead magnet is (and why your practice needs one)
• Why quizzes are outperforming generic downloads in 2025
• Real examples of high-converting lead magnets for orthopedics, behavioral health, and more
• How to align your lead magnet with your sales funnel
• The importance of follow-up (and how to automate it)
• Tips to create content your ideal patient actually wants