My guest today is David Amerland: journalist, author, consultant, five-time national British Taekwondo champion, technology guru, and spokeman for the Darebee online fitness initiative.

Topics Include

• What the Darebee project is, and how David got involved.

• How Darebee is transforming fitness, socially, economically and philosophically.

• The importance of the coach/manager in fitness.

• How Darebee started as the work of founder Neila Rey, and grew into a major initiative.

• Darebee’s unconventional business model: no endorsements, no sponsorships, no ads, no fees.

• How the core concept that “everyone matters” permeates Darebee.

• The issue of motivation for exercise, and how technology, community and “RPG Fitness” can help.

• The structure of Darebee workouts, programs, and challenges.

• How developing mental strength in one area carries over into other areas.

• The idea that fitness is a multi-layered journey, not a destination.

• The science behind bodyweight training vs. weight training.

• Darebee’s data-driven approach to fitness and nutrition.

• Inclusive fitness vs. status-driven fitness.

• The welcoming, supporting nature of the Darebee community.

• Replacing the “RICE” model of injury treatment.

• How contemporary data analysis tools are changing our expectations and approach to health.

• Integrating physical and mental fitness (“sound mind in a sound body”).

• David’s upcoming book, for which he interviewed 100 snipers.

• Determining when enough is enough in terms of fitness training.

• Why continuous improvement and effort is more important than specific achievements.

• Expanding the Darebee-type of initiative into other societal areas.