Stephen Bavister is the founder and MD of LexisClick Growth Consultancy. LexisClick help companies with high-value customers with recurring revenue to attract their ideal customers with less risk by becoming their outsourced sales and marketing team on a revenue share basis.
In this podcast Steve and Chris discuss, why you need to productise your service if you want to scale your business, why it important to focus your people on high value activities and automate the rest and why he loves customer obsession!
Show notes for this interview https://www.lexisclick.com/1
TOPICS DISCUSSED
0:00 Intro
01:38 Who is his ideal customer
2:02 Why a revenue share partner is a great way to grow your business
2:35 Why he returned to his roots while running the business
4:44 Productizing your services to simplifying the way sell and deliver services
5.44 Get your people to focus on high value activities and automate the low value activities
6:47 Why customer will prefer automation
9:15 Building systems and building pipeline of new business
11:55 Build your business value by creating value for your ideal customers
12:54 The importance of a strong vision and mission to attract ideal customers and employees
15:27 How he reduces the risk of investing in sales and marketing
18:54 Why he wished he had believed in himself when he started the business
21:52 His customer obsession business model
25:25 How COVID-19 has accelerated business evolution by 20 years
27:36 Great ideas he would execute with a cash injection to the business
28:46 Quick fire questions
GUEST LINKS
https://www.lexisclick.com/
https://twitter.com/lexisclick
https://www.linkedin.com/in/stephenbavister
https://twitter.com/digitalbav
HOST LINKS
https://www.linkedin.com/in/chrisheffer
https://twitter.com/theotherhef
https://www.lexisclick.com/
LEARN HOW TO ATTRACT MORE OF YOUR IDEAL CUSTOMERS
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SHOW DESCRIPTION
Marketing and selling high-value retainer services is tough. If you get it right, attracting and retaining your ideal customer is a win-win for you and your ideal customer.
This is the show for you if you run a business that sells 4 or 5 figure per month retainer services and have responsibility for some or all the marketing and sales.
Learn from your peers
• How they understand their ideal customer
• How they communicate their value proposition
• What they have learnt along the way that they wish they knew
• What works and what doesn’t
Each episode Chris Heffer interviews a successful business leader whose business serve high-value customers. He asks them about how they attract and retain high-value customers. Learn from your peers how to win new customers and keep them customers happy.