What: Now that I have the why what do I do with it? Communications. Please define for us in this context?

• Guides the course of what we'll do this program.

Layout for us a simple communications plan?

• Segmented audiences by role and disposition.
• Must iterate assessment and communications over the project.
• Repetition matters. 7 times over 3 mediums
• What message are we sending? What format does it take? Audience to receive? When?

Do we learn and adapt the communications as we go?

• Communication plans adapt from building awareness in the beginning to taking action at the end.
• Beginning: You need to know what's up.
• End: You need to take action.
• Peaks and valleys of a project will address changing conditions of the program.

Who does this typically play out in a real project? (We’ll save that for next time)