Jermaine Dupri is an entrepreneur, rapper, songwriter, and Grammy-award-winning producer. Among his impressive list of credentials is founder of Global 14 and So So Def Recordings. So So Def Recordings has released more than 25 albums over the past few decades, many of those reaching gold (500,000 sold), platinum (1M sold), and double-platinum (2M sold) status. From discovering, developing, and producing artists and groups including Kriss Kross, Bow Wow, and Jagged Edge, to being an accomplished rapper himself, his influence on the music industry has put Atlanta’s music scene on the map and turned his name into a household brand synonymous with music. Jermaine’s entrepreneurial start came before music, as a landscaper. “When I was around 11 or 12, I used to go around the neighborhood to cut people’s grass and go house to house to cut a deal with them.” He may have gotten his start cutting grass, but his passion was for music. When trying to make the cut in the music industry at the age of a 12, he didn’t have money or experience, but that wouldn’t stop him from pursuing his dream. “People always talk about the money they need to do it. I was […]

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