Glamour Kills embraces the spirit of the underdog, from their flying pig logo to the humble beginnings of the brand. Nearly a decade after their start, this alternative fashion brand has gone from the basement to the center stage. Mark Capicotto started doing freelance art designs of CD covers, t-shirts, and logos for friends’ bands while in High School. In his parents basement in New York with a grand sum of $300, Mark Capicotto started Glamour Kills. He was working as a pizza delivery boy and had no background in business. He had little to lose and dedicated all of his free-time and energy intro the brand. Mark admits that there wasn’t a conscious decision to turn in into an actual business. The brand wasn’t formed as an LLC until several years after initial work had begun on designs. “The first couple of years was just figuring things out.” The clothing company was founded on Mark’s love and passion for music. The company started by working with bands he had relationships with. Glamour Kills continues to work with bands today by sponsoring bands, concerts, festivals and tours. “It just made sense that if I was going to start a brand […]

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