Ulife founder Abe Choe had a simple request after receiving a new laptop – he wanted a University of Oregon laptop cover. Seems like a simple enough request, but after a couple frustrating searches for a laptop cover without any success, Abe decided to create his own. Several years and thousands of orders later, Ulife is a collegiate merchandise brand that makes licensed products including laptop sleeves, iPhone cases, memory foam pillows, Cyclone cups and more. The company has been fully embraced by the university and students, and offers students and recent graduates internships. Although Abe is just in the early stages of his entrepreneurial life and career, he embraces following his passion as an entrepreneur and it shows through his work with Ulife. Q: In your career so far as an entrepreneur, what has been your most rewarding experience? A: “Being able to look into any persons eyes and say that I am following my dream.” How Did Abe Start Ulife? After deciding that he wanted to create his own University of Oregon laptop sleeves, there was a lot of work ahead of him. The first step was getting the rights to use the official school logo on his […]

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