Knock knock. Who’s there? Blippar. Blippar who? Blippar, a startup that spun out of a joke to amass millions of users and bring static content to life.  It wasn’t a knock-knock joke, but a silly challenge between friends that brought the queen on a ten pound note to life, which later would be developed into Blippar.  CTO and Co-founder Omar Tayeb describes Blippar as an “Image and object recognition platform that allows users to point their camera device at any image or object and instantly get a rich piece of digital or media content.” Using his technical skills, Omar took the challenge of bringing the queen to life on the ten pound note from Co-founder Ambarish Mitra and developed a prototype.  “When we saw it working, we could immediately see that right now this is the best way to bridge the physical world with the digital world.” Before launching Blippar as a full scale business, Omar and Ambarish brought on co-founders Steve Spencer (CCO) and Jessica Butcher (CMO) to work on the brand and marketing side of the business.  Omar says that this was a key early move to help the company get off of the ground and capture early […]

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