Interview with Trevor Owens about starting his business Lean Startup Machine. This is part ten of the ten part series. Follow the Starting a Business as a Young Entrepreneur interview series and don’t miss an interview! Interview Series Sponsored by Hiscox Small Business Insurance. Hiscox specializes in protecting IT/technology, marketing, consulting, health and beauty, photography and many other professional services businesses, tailoring coverage to the specific risks in your industry. Trevor Owens was like most young entrepreneurs – he failed, and failed often. Failing isn’t an issue in and of itself, as there are important lessons learned from failing. Trevor had been taught to approach a new business through using the standard business school method. “I was used to a business school environment where we would write a pretty long business plan, take about a year, and our ideas wouldn’t change very much.” The Lean Startup Machine, which Trevor is founder and owner of, addresses this problem head-on. “In the lean process, within 24 hours of going to this workshop, your idea is usually proven wrong, and you’re forced to pivot.” Trevor Owens came upon the work of Eric Reis, before his book The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to […]

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