The dorm room startup is a beautiful thing. Alex Moazed started the mobile innovation firm Applico while studying at entrepreneurship powerhouse Babson College. Alex was surrounded by friends who were running successful companies, raising venture capital, and launching new ideas. As Alex explained, “It’s baked into the community of the school.” Now focusing on the community created at Applico, Alex has turned the company into one of the leading mobile application development firms in the space. Applico’s success didn’t come without tough strategic decisions and an important pivot. Their first revenue stream developed out of a bestselling travel based application. In the first year, Alex had an important decision to make about the focus of Applico. “I had two concurrent business models going (product and service based). At the end of the first year I knew I had to make a decision because focus is very important. It is hard to do one thing well and pretty near impossible to do two things well unless you are Jack Dorsey.” Jack Dorsey is the brain and co-founder of both Twitter and mobile payments company Square. When asked why he decided to shift from building products to creating applications for other companies, […]

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