Tiffany Tabar is the CEO and co-founder of UpSpring PR, a boutique public relations firm specializing in architecture, interior design and product manufacturing. She and her co-founder, Sarah Nelkin, the company’s President, have built a strong niche in the hospitality, residential and commercial design markets, precisely by targeting clients working in these areas, such as the design of new restaurants. Their current roster includes a nice mix of big design firms and individual industrial designers, including ICRAVE, Vincent Celano, and Guillaume Gentet. Tabar and Nelkin, childhood friends who grew up in NYC and then attended George Washington University together, decided to try their hand at public relations during their senior year at school. In their last semester before graduating, they took on several pro-bono clients from NY and DC to see if they could convert any of them into paying ones, “… at least that was the pitch to our parents.” As you may remember, 2009 was not a favorable time to graduate and enter the workforce. While many of their friends were having trouble finding or holding onto jobs, Tiffany and Sarah hit the ground running with the one NY-based, paying client they retained from their initial group […]

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