Once upon a time, in 2010, Joe Coleman was living in Las Vegas, looking for a way to develop quality content for PR and marketing for his successful internet company, CashCrate. He contacted his longtime friend Shane Snow, a Columbia School of Journalism grad who was writing for Wired magazine, living smack in the middle of a pool of talented NYC journalists, all looking for work. The two soon realized that they had identified a set of complementary needs. They brought in Shane’s colleague, programmer Dave Goldberg, to help them brainstorm a solution. Thus was born Contently. Contently is essentially a storytelling platform that connects brands with qualified journalists. In addition to providing an ingenious matchmaking service, it also offers a workflow tool that helps organize editorial decision making and scheduling of assignments at the highest level, and a vehicle for writers to pitch their best ideas to receptive editors. As a bonus, while harnessing creative talent to meet the specific requirements of businesses, Contently also offers an opportunity for all parties to benefit from the latest evolution in content driven SEO. This kind of writing is a far cry from the soulless amalgamations of keywords catering to Google’s old […]

The post Joe Coleman of Contently – Content Matchmaking at its Best appeared first on Under30CEO.