Mark Pracy was the first Warbird adventure operator based in the Hunter Valley, providing thousands of dream flights for many Top Gun passengers. He has performed for international superstars such as Eric Clapton, Alicia Keys, John Cougar, Cheryl Crow and many more. He then transitioned his passion for adventure into starting his own business as the owner of Jet Ride Australia, which is now Australia’s #1 jet fighter operation. We interviewed Mark to find out what key business fundamentals have helped him attain success within his industry. You have been able to successfully build the brand of being Australia’s #1 jet ride experience, why is that? Whatever you promise you need to do. Besides providing the service you promise, you need to provide the atmosphere for your demographic. The aviation industry is regarded as a serious industry but we had to break it down to a human level to help our clients enjoy the experience. Do you think entrepreneurs/business owners need to stick to their strengths and interests when starting a business? What ever you pursue you need to have a great understanding of the fundamentals. You don’t necessarily need to have the experience, but you do need to do your homework. […]

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