What is the story behind the company: My co-founder Himani and I were discussing our frustrations with email threads and web based group applications and soon realized there was an enormous problem to solve. Messaging regularly with your groups was just not easy enough. We decided to take our rough ideas to the Founder Institute where we solidified the concept and put together a base prototype. Early on we envisioned a product that helped groups communicate in a different way, one that was more efficient, organized, secure and incredibly simple. micromobs was born. What makes your company unique in its industry: Micromobs is unique because it is one of the few group applications that focuses exclusively on simplicity and security. Users do not need to use complex group/collaboration products that have an inherent learning curve. micromobs, instead allows users to quickly and easily add their groups and begin communicating in a way that is familiar to them. Additionally, users do not need to worry about who their posts are broadcast to. micromobs makes it clear who is in each mob and whether or not a mob is public or private. Future plans for the company: Having just launched our public […]

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