On this episode of Peak Performance & Marketing Podcast, I take a look at budding Hip Hop superstar cardi B and the lessons we can take from her with regards to building a personal brand.

Her breakout single Bodak Yellow has become a night life anthem and most rap fans can sing it word for word. She is one of a few female artists to have 2 songs hit number one on the billboard charts amongst other accolades. She is married to rapper “Offset” of the hip-hop trio Migos who are on top of their game in the hip-hop world. New singles with Bruno Mars and Maroon 5 have endeared her to fans of other genres of music.

What has made Cardi B stand out is the level of goodwill she enjoys on social media mainly from her Fan Base the “Bardi Gang” and other fans of music all over the world.

What has made Cardi stand out and you can learn as well is her Relatability Uniqueness Perseverance

A key attribute you need in building a brand.

Music Courtesy: Squares