WELCOME TO YOUR ESSENTIAL REGULAR CONTENT MARKETING UPDATE.
CONTENT HIGHLIGHTWhat now?‘Quiz’, a compelling dramatisation of the true story of Major Charles Ingram and his £1 Million win on Who Wants to be a Millionaire, was an absolute television drama masterpiece. In the mould of escapism when in a Corona Virus lockdown, who knew a comedic take on a cough could be exactly what the nation needed. With star turns along the way, attention to detail and just letting the story itself do the heavy-lifting, this was a great central piece of content, to put the James Graham penned piece of work at its most base function. What made it all the more compelling and activated the experience of the experience was all the peripheral (solicited and unsolicited) content supporting the core asset.
The following supporting content added colour to the show itself:
Available on all your favourite Podcast platforms is the companion podcast, ‘Final Answer’ with three accompanying episodes provided by Sony Entertainment.
‘Final Answer’ sees creator and writer of Quiz, James Graham alongside producer Alice Pearse and executive producer Dan Winch, go deep on how the ITV/AMC drama was made.
Final Answer Podcast
Over on YouTube, daytime TV presenters of the time, Nick and Anne Diamond launched their new quarantine-induced YouTube channel with a Zoom call with James Graham and Chris Tarrant to discuss the show and recall the detail in the moment. It is a clever nostalgia-led idea but poorly executed with less than 2000 organic views
In a Twitter Thread that nobody asked for, yet 45k Likes later, we have this delightful thread of waves from hopeful contestants.
Inspired by #Quiz and due to having nothing better to do... here are some of my favourite ‘waves’ from hopeful contestants on Who Wants To Be A Millionaire.
Starting with this dainty effort from Brian. pic.twitter.com/f5NaoHTZtU
— Jake Graham (@AlbionJake) April 15, 2020
Where next?Outside of the captivity bubble, this week has showcased how television content can still be an event and it is additional and peripheral content that is the catalyst to increasing conversation around the core asset. And the public will create it if you don’t, and that might just be fine too.
It will be interesting to see if a similar ‘event’ show can capture the conversation and attention outside of a global pandemic captivity setting, it is one of the key variables that needs to be isolated.
CONTENT MARKETING ARTICLESFacebook launches accessibility and creator tools to make live-streaming available to more people - The Verge
These new features came out of a hack challenge Facebook ran with their internal teams as part of a Corona Virus response. Which is the nice PR-friendly way of saying "Zoom crisis response plan". The fact you won't need Facebook to access some content is a good thing and will overcome the trust issues. And whilst Zoom has trust issues, it has a lower barrier to entry with no need to register to access a call. There are lots of great changes coming down the line that improve and automate accessibility for the view and opens up the utility of the platform beyond keeping lucrative Gamers happy and funded.
“Facebook is providing partners, mostly faith-based and education organizations, with mobile phone accessories to help them go live. It’s also launching a “live producer” feature for more professional setups that require a connected camera and software encoder. The company says this feature will make managing live streams easier and includes tools like comment moderation, overlays, and clipping.”
Quibi is the anti-TikTok (that’s a bad thing) - TechCrunch
It has all the feel of being the brain-child of a consortium of disgruntled media-types who didn’t like other platforms getting a cut of their money, so it is borne not of an end user need or demand but selfish, not-quite-nefarious needs.
The content feels condescending and socially short-sighted in its design, structure and format. It sees TikTok and runs a mile back to its home comforts of telly in the early-2000s and asks the question that nobody else is, of “What would a 10-minute episode of Friends look like that can’t be shared with actual friends?”
“It takes either audacious self-confidence or reckless hubris to build a completely asocial video app in 2020.”
Global social media research summary 2020 - SmartInsights
Dave Chaffey’s ever reliable and expanding compendium of social media research has its latest cut to bring the frenetic pace of change in social media up to date for at least another 5-minutes. IT is a useful point of reference for backing up usage stats, strategic moves and tactical plays.
“Interesting to see the importance of social media marketing for influencing purchases, particularly amongst younger age groups.”
CONTENT MARKETING TOOL
Exploding To-do Lists
If mildly stressful and panic-inducing ways of working are your bag, get things done with Exploding To-do.
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Exploding To Do
CONTENT MARKETING CAREERSYour first step job
Digital Marketing Intern - Muller
Your step up job
Content Executive - Helastel
Your step out job
UK Curator - Twitter
CONTENT MARKETING EVENT
Rules of Engagement, ONLINE - Wednesday 22 April 2020Your favourite and most useful Content and social media Facebook Group, Rules of Engagement, is taking it outside, well, online. Every Wednesday there will be an online lunchtime session to share some face time and discuss the latest in our online world.
FREE - Just join the Rules of Engagement Facebook group and look out for event announcements.
..and finally.
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