In this episode, I tell you a story about a kebab shop, Subway, and a very hungry man (who happens to be a friend of mine).
It was a great example of price sensitivity at play, and why there are DEFINITELY wrong ways to introduce a price increase.
If you have price-sensitive customers, how can you keep them from going to the competition? Is it possible to increase prices and STILL have them stay?
I'm here to tell you, it is. Watch the video to find out how you can do this in your business.

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Don't forget, you can find more FREE marketing, pricing, and sales resources in my free Facebook Group, The Pricing on The Cake: https://www.facebook.com/groups/pricingonthecake
If you found this helpful, let me know in a comment below what your KEY take away was!
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