This episode is all about marketing budgets for startups. With so much chaos - where should we even invest?!

Founder (and main character), Jordan, has now seen success in converting 5 of 10 free users to paid for his company Writrrr.

But now he has been advised by his board to build out a marketing budget and plan for next FY to scale this success further and faster.

So where should Jordan begin?!

Some of the specifics this episode will cover include:
- Best place to start - how to reverse engineer a lead generation strategy based on the CAC and desired number of leads, a clear roadmap to define their marketing budgets.

• The significance of data-driven decision-making,

• Pinpointing effective channels and messaging through growth testing.

• The crucial role of hiring skilled personnel - but only at the right time...

• The importance of considering customer success and retention in budget planning.

Who should listen to this episode?
Startup leaders, CEOs, Founders, sales and marketing manager of early-stage companies, small business owners, marketing professionals who work in small sized businesses, and of course, just the generally curious...

This episode was co-hosted by Jack Ferguson and Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson: Overview | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here: The Push: Overview | LinkedIn

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: https://market-science.co