SOURCES: microtransactions.web.edu/?page_id=70 theconversation.com/gambling-loot-boxes-in-video-games-could-be-conditioning-children-107667 treatment4addiction.com/addiction/behavioral/gambling/ successstory.com/spendit/most-expensive-virtual-items-in-video-games simplypsychology.org/operant-conditioning.html medium.com/svilenk/the-neuroscience-behind-the-success-of-snapchats-stories-effa1311214f