Do you want to start a conference? What are some behind-the-scenes aspects of launching big events? How can you navigate creating a conference with a business partner?
In this reverse podcast episode, Joe Sanok speaks about how to launch a conference with Whitney Owens.
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In This Podcast * Selling tickets * Fleshing out the conference * Sponsors * Creating a conference with a business partner * Whitney’s advice to private practitioners
Selling tickets Sell tickets from early on, when you begin advertising your conference and are letting people know about it.
Keep an eye out for where potential people who would appreciate your conference are and sell tickets in those areas.
Really making the most of opportunities [of] where people might be interested in the conference. (Whitney Owens)
Consider including discounts or free tickets to those who are already a part of packages or Masterminds that you run.
Fleshing out the conference
I think it’s so important if you are going to do any event, especially a conference, that you really have a good vision for it, and who it’s for, who it’s not for, why you’re doing it because there are going to be some ups and downs and you got to have that passion behind you. (Whitney Owens)
Think about your conference and event and get clear on the following:
In other words, who would and would not get the most value out of it? Figure out the main tenets for your conference.
For example, Whitney’s three tracks for her conference are:
Sponsors Your sponsors are the people and businesses that are investing the most in your conference. They are investing their money, their time for traveling, and their energy in helping you to market the event.
I think it’s so important for you to be thinking [about], “how can I do something for them?” Like, it’s not just about them doing something for me. How do I help them? (Whitney Owens)
Reach out to businesses that you know would benefit from being positioned in front of lots of practice owners who align with your values and missions.
Think of your sponsors more as partnerships than sales pitches.
Creating a conference with a business partner Like any partnership, when you are creating and running a conference with a fellow business partner, you need to:
Whitney’s advice to private practitioners Slow down and simplify. Do not miss the things that you want to do because you are too busy doing everything else. Get rid of the things you do not enjoy working on and focus your energy on what brings you productivity and joy.
Useful links mentioned in this episode: * Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached! * April 21st to 24th Faith in Practice Conference: February 2nd tickets go on sale * Take Faith in Practice further with the Mastermind Course * Join the Faith in Practice Facebook Group and subscribe to the email list * Email Whitney: whitney@practiceofthepractice.com
Check out these additional resources: * Dr. Wendy Dickinson on How to Grow your Practice | FP 122 * Next Level Practice * Practice of the Practice Podcast Network * Group Practice Boss * www.practiceofthepractice.com/apply
Meet Whitney Owens Whitney is a licensed professional counselor and owns a growing group practice in Savannah, Georgia. Along with a wealth of experience managing a practice, she also has an extensive history working in a variety of clinical and religious settings, allowing her to specialize in consulting for faith-based practices and those wanting to connect with religious organizations.
Knowing the pains and difficulties surrounding building a private practice, she started this podcast to help clinicians start, grow, and scale a faith-based practice. She has learned how to start and grow a successful practice that adheres to her own faith and values. And as a private practice consultant, she has helped many clinicians do the same.
Visit her website and listen to her podcast here. Connect on Instagram or join the Faith in Practice Facebook group. Email her at whitney@practiceofthepractice.com
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Faith in Practice is part of the Practice of the Practice Podcast Network, a network of podcasts that are changing the world. To hear other podcasts like Empowered and Unapologetic, Bomb Mom, Imperfect Thriving, Marketing a Practice or Beta Male Revolution, go to practiceofthepractice.com/network.
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