I prescribe to the view that respect cannot be demanded, it must be earned. Thinking that you "deserve" respect is a path to unhappiness and frustration. Instead, I recommend taking a proactive approach to earning respect that is based on the elements of my Knowing Assistant Framework:
Knowing yourself
Knowing your Power Skills
Knowing your job
Knowing your boss
Knowing your organisation
You can read more about the Knowing Assistant Framework on my website myeacareer.com
In this episode I share 3 strategies for building respect that I've read about in a brilliant book by Peggy Vasquez "Not Just An Admin". I can highly recommend picking up a copy of this excellent personal development resource.
I also mention Lois P. Frankel's book "Nice Girls Still Don't Get The Corner Office".