EP. #5 - What are we learning new through our use of Facebook advertising during the covid-19 lockdown?

A few things that we're learning and we wanted to share.

1. You can learn fast with Facebook ads as there is a very "active audience" online at any given time.
2. Many of your competitors will now not be advertising, but your customer has not vanished. This means your advertising could cost up to 70% less than it did before the Covid-19 lockdown.
3. Colour is king, people see adverts differently now with Covid-19 lockdown affecting their perspective, creative changes can lead to more success.
4. £3 per day can get significant learning, £3 per campaign by the way. We use Facebook £3 ads as market research.
5. Facebook is a great place to test out new business idea and pivot ideas quickly.

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Listen to the podcast to find out more about the value of collaboration, why email is dead and why your colleagues, contractors and tenants have more to offer the property industry that currently thought.

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