It’s natural to feel a little rejected when someone unsubscribes from your list but what if that unsubscribe was actually a bonus? Key Takeaway You need to care more about your engagement metrics than just overall list size if you hope to sell to them one day. In This Episode Why unsubscribing feels personal How to think about it differently Why the alternative is worse

Links To read the transcript and explore other episodes go to dianemayor.com/57