Referrals buy more quickly, spend more, and stick around longer. Your referral program needs two key elements to help you get more of them. Key Takeaway A referral marketing program helps you leapfrog over the know, like and trust phase of the customer journey as you have that trust by proxy. In This Episode Why you need a referral marketing program (including the stats) The two groups you should be targeting What people need to make good referrals

Links To read the transcript and explore other episodes go to dianemayor.com/7