What you think of as “your brand” is what you hope it is to your customers, but in reality, both your actions and the actions of others, antagonists included, influence how people perceive you and define your brand.

To date, the right has been much better at branding than the left. They have a knack for repositioning good progressive ideas as having been birthed by the Devil himself. This week, I take a look at how we’ve allowed ourselves to be taken advantage of, and what we need to do to draw the line.