Lena West is one of those people you just get the sense could do anything. She got her start in IT, then built and ran her own social media strategy company for 10 years, and since then has spent the last decade helping CEOs become better CEOs.

She’s the Founding Director of CEO Rising™, a first-of-its-kind business incubator/accelerator hybrid, dedicated to helping founders and entrepreneurs GROW the business they've built.

In this episode, Lena describes her "Order of Operations Framework," a system she developed from her extensive experience coaching over 5,000 founders. She details the importance of focusing on one's “CEO DNA” and establishing your vision, and overall working in an inside-to-outside approach to building your business.

Contents:

• 00:53 Meet Lena West
• 02:03 The Journey to CEO Rising
• 04:03 The Order of Operations Framework
• 13:52 The Importance of CEO DNA
• 26:12 The Struggles of Pricing
• 26:38 Learning Pricing the Hard Way
• 30:05 Adding 20%
• 31:48 Pricing is Based on You
• 36:38 Energy Behind Pricing
• 40:37 Building a Legacy

Links and further reading:

• CEO Rising: https://CEORising.co
• Program overview: https://bit.ly/CEORisingCOREOverview
• Lena’s overview of the core principles: https://www.loom.com/share/b5a0e5af0fbc45faba119e8222bfa2ac
• Lena on LinkedIn: https://www.linkedin.com/in/lenawest/
• $20K t-shirt on Etsy? Try this $50K t-shirt instead! https://www.etsy.com/listing/1660709899/the-most-expensive-t-shirt-on-etsy
• $20 handcrafted paperclips? These are a steal at $100! https://www.etsy.com/listing/661715870/handcrafted-paperclips