Shane Hastie, InfoQ Lead Editor for Culture & Methods, spoke to Sara Bayless Da Costa, visual storyteller and design thinking evangelist at Fjord. Bayless Da Costa gave a talk at QCon San Francisco on Rapid Prototyping Methods. They spoke about prototyping, collaborative design, designing for new interfaces and new skills that designers need in order to be successful with new technologies.

Why listen to this podcast:

• The importance of taking a collaborative design approach with multiple roles involved – design is not just done by designers
• Design and development work well together to deliver an exceptional customer experience
• The importance of empathy when understanding people’s needsVisual storytelling is a powerful way to convey messages and inform good decision making
• Evergreen needs – human needs have not fundamentally changed, but the way we solve them is constantly evolving
• Designers need new and different skills to be effective in this new world

Notes and links can be found on: http://bit.ly/2kkWzT1

6m:40s - The value and importance of visual story-telling

7m:55s - The “hero’s journey” story of product creation to solve real problems for real users

8m:28s - Story telling is important across the entire design and development process

9m:17s - Contrasting the current story with the future story of the customer experience

9m:40s - Storyboarding as a technique for sketching the end-to-end customer experience

9m:53s - Creating a video from customer interviews to understand and communicate their story

More on this: Quick scan our curated show notes on InfoQ. http://bit.ly/2kkWzT1

You can also subscribe to the InfoQ newsletter to receive weekly updates on the hottest topics from professional software development. bit.ly/24x3IVq