Adam King is "The Captain of The Ship” at Growth Marketing Consultancy Think Like a Fish, where he helps established B2B and Professional Service Firms implement a simple, scalable growth system in 90 days that gives them the platform to grow their business from 6 to 7 figures (and beyond).

He’s also the Host of The B2B Growth Think Tank podcast, where each week he and his expert guests share a tonne of marketing strategies, ideas and tips, as well as masterminding actionable solutions to specific challenges sent in by real business owners.

Two personal notes here, firstly I was very kindly invited recently to be on that very show, which I think it'll be out in another couple of weeks. It was tremendous fun and it's it's a brilliant format and very clever.

But the other thing is, Adam was recommended to me by one of his clients who I happen to hold in very high regard, so it's a pleasure to have Adam on the show.

Topics:
- Why so many people dislike marketing
- Focus on the right things
- People don't like to be seen as a transaction or 'walking wallet'
- Take a more respectful approach
- The power of changing one question, like Jay Abraham
- It's all about starting conversations, even if they're just in the head
- Find the few things that work well and build a process around them
- Beware of getting too tactical too early
- Values first, then strategy and only then tactics
- Do the things that actually feel right to you
- The weary traveller at your door, being welcomed by a hot meal
- Articulate the problem better than they can
- Be preeminent, put their interests above your own
- What's already working? Do more of that!
- Doing client hot seats on his new Think Tank podcast
- The collaborative and community aspects
- The lessons from things not going quite right
- Do the process with the failures before you can do it with the successes
- Adam King's free book, 'Conversational Relationship Marketing'
- "People don't pay me for information, they pay me to implement"
- You don't catch fish with chocolate

If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

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