Content marketing is much more than creating, distributing and sharing content in order to engage audiences, generate leads, improve branding, and other marketing goals you can serve with content marketing. It needs a strategic approach and that's what a content marketing strategy is all about content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can.in this episode we discuss how to create a content marketing strategy.