On today’s episode, we chat with our Global Director of Strategic Partnerships and Publishers, Alison Chew about the ins and outs of Publisher Development.

She explains:

• What publisher development is.
• What publishers do and why they are so important to a performance marketing program.
• The role that a publisher development team plays to help brands grow their business.
• Where publisher development is headed in the next few years and how it's evolving.

For anyone with a performance marketing or influencer marketing program, this episode will give you unique insights about how to make the most of your publisher relationships in 2017 and beyond.