Getting your email delivered. As discussed, the best way to ensure good email deliverability is to use a commercial email marketing platform. In addition to that, ensure that your email copy doesn’t contain spammy phrases or use too many images or links. Getting your email opened. The best way to get your email opened is to have a compelling subject line. In the copywriting section of Chapter 2, we discussed copywriting strategy and headlines. Imagine your email among hundreds of others in your prospect’s inbox. The job of your email subject line is to create curiosity and motivate the recipient to open your email. Getting your email read. Some marketers advocate that you should keep emails to subscribers short. In reality, the length of your emails is secondary to their relevance and quality. If you write compelling content, it will get read. For example, several prominent email marketers and bloggers write very long emails. They also email their subscribers frequently. By collecting numerous data points on their target markets they know exactly what they want to read. So, while their emails are long, they are highly relevant and compelling to their target markets. An alternative approach is to keep emails short by only having a teaser or summary in the email body. Readers are then invited to click on a link so they can read more on your website or blog. Credit: 1-Page Marketing Plan. Do share your feedback with me, it means a lot. Don't forget to 'Subscribe' to this Podcast. DM/Follow @digitalentrepreneur247 on Instagram. Write to me 'umran@digitalentrepreneur247.com' Download QuikMeet, do instant video conferences with your family, friends, and colleagues.
https://play.google.com/store/apps/details?id=onecall.quickmeet.app Check out www.onecallapplications.com As always I'll see you tomorrow! Cheers 🥂 #ripyoungking