There's only 3 things on your prospects mind. 1. Should I buy from you? 2. Should I buy from your Competitor? 3. Do nothing! Intertia of your prospect is a bigger problem than your competitors stealing them from you. Focus your efforts on overcoming your prospect's intertia. Clarity in your marketing communication can greatly improve your chances of gently nudging your prospects in your buying journey. As always do share your feedback with me, DM @digitalentrepreneur247 on Instagram or write to me 'umran@digitalentrepreneur247.com' Do check out www.onecallapplications.com. I'll see you tomorrow. Cheers!