In this ever increasing world of accessible knowledge, of advanced neuro-sciences and the open portal that is the web, we have more information at our fingertips today than ever before in the history of man, with more to come tomorrow. And as someone who is ‘geekly’ obsessed by this exciting new world, about the possibilities of humanity and how we can use this knowledge to better tomorrow - I have seen a behavioural trend occurring that could trip us up.

My philosophy and rule of thumb is, it is ok to consistently gain knowledge as long as you do something with it.

We have all heard that old saying “knowledge is power” and in many situations this is very true - knowledge is incredibly powerful giving us more options and valuable skills, we can truly say it was never like this in our parents days.

But is it everything?

From a performance perspective there is a distinct difference between excess seeking of knowledge and actual outcome.

With many athletes and coaches smartly choosing to seek more knowledge about their behaviour, strategies and performance than ever before, we are seeing an increasing trend of some choosing this knowledge quest over actual physical doing. With a gap growing between those who gain specific information and then act on it and those who have not defined what it is they are looking for and consistently seek!

In reality we need to encourage both knowledge and action, its a fine balancing act, balancing the endless search for one more piece of information and the creation of productive action. It can be easy to get lost in the world of just a little more looking and THEN I will act on it.

Ask yourself when is enough enough? The answer is - when it is used.