What is your WHY? 

Why are you wanting to start a podcast? You need to get really really clear on this Before you even begin to flesh out your podcast. 

Are you wanting to grow your reach? Your influence? 

Are you looking to grow your business and make more money? 

Are you obsessed with the numbers? Do you want to hit the tops of all your categories? (it's ok if you are) 

Why are you here? What is the driving force? 

Take some time and journal this out.